RouteQ announced an expansion of its operation to the Middle East to plug the critical gaps in the region’s delivery fleet operations. The subsidiary of Yandex will be providing comprehensive route planning and delivery tracking capabilities for today’s competitive retail, e-commerce, delivery providers, and fast-moving consumer goods businesses. Vladimir Nesterov, general manager for RouteQ in the Middle East said:

“The number-one challenge facing B2C or B2B organizations in the region, when it comes to moving goods and services from point A to point B, is the vague or incomplete destination address.”

He added:

“When you put this together with the relatively high volume of goods returned — up to 40%, according to some reports we are seeing — optimizing routes becomes more important than ever. This is why we feel so strongly that we can add value in the Middle Eastern market.”

Couriers are facing increased demand in the wake of the pandemic and e-commerce volume is expected to remain high for some time. Some project that the e-commerce market in the UAE will reach $8 billion by 2025.

RouteQ believes that digital transformation will play a significant role in determining the shape of the region’s logistics market in the coming years.