Samsung Electronics is teasing the power of its advanced low-light smartphone photography capabilities with an extreme 3D billboard campaign. The star of the campaign is the tiger – an animal known for its powerful night vision and vivid coloring.

The new campaign of Samsung – “Tiger in the City” will bring a giant 3D tiger roaring to life on digital 3D displays in five of the world’s most vibrant cities – New York, London, Dubai, Kuala Lumpur and Seoul. The disruptive 3D animal will burst through digital barriers to showcase how Samsung’s next smartphone lineup is set to help users own the night with new advancements.

By channeling this campaign, Samsung is also embracing its own innovative past following over a decade of refusing to play it safe and driving the mobile innovations that shaped todays’ world. The campaign is an “invitation” for the fans of Samsung to see and feel this vision up close at street level ahead of the Galaxy Unpacked 2022 event on February 9.

Take a look at the video and stay tuned for more from Samsung, later this month.