States using Apple’s system are required to run the platforms for issuing and checking credentials and to hire managers to handle Apple’s requests and meet the iPhone maker’s performance reporting expectations. States also have to “prominently” market the feature and encourage other government agencies (both state and federal) to adopt the technology.

For some of the earliest adopters of the program – Arizona, Georgia, Kentucky and Oklahoma, the contracts are nearly identical. Other states, including Connecticut, Iowa, Maryland and Utah, may have to honor similar terms.

A representative for Arizona’s Transportation Department told CNBC there were no payments to Apple or other “economic considerations,” though the states would have to cover the costs. Apple declined to comment.

Rattle’s no-code platform is customizable. Any member of the GTM team can set up and automate their workflows, alerts, and processes. This enables sales and marketing professionals to leverage systems like Salesforce to a whole new level without losing context. All this comes with zero change management so customers get set up and start finding value with Rattle often within the same day. Shelli, SalesOps Manager at Litmus said:

“Rattle has had the highest ROI of any recent tool that we have rolled out. It allows me to create any kind of workflow that I can imagine and has become a verb at our company.”

Rattle has signed up 50+ enterprise customers such as Terminus, Olive, Litmus, Imply and Parsely. Over 70% of its trial customers sign up for paid plans showcasing an irreversible behavior change for how and where work gets done. Consequently, Rattle garners a strong word of mouth from its early adopters, driving rapid customer acquisition.