Accusations are also flooding Dorsey because, according to many, he is one of the culprits of Elon to acquire the company, as he has actively agitated on the Twitter board for Tesla’s owner to be the new owner of the social platform.

However, he has since increasingly distanced himself from the popularizing entrepreneur, who later accused him of doing nothing against child exploitation.

A bold decision, a goal fulfilled or another reckless decision?
Most management and business experts would hardly advise you to abandon a recognizable brand that has created a consumer base of 215 million users worldwide. It was Twitter’s reputation and its unique positioning in social media that helped Musk value it at $44 billion, as the core business made very little money even in the best of times.

Goodbye, good reputation?
After Musk’s acquisition of Twitter, however, the reputation gradually began to decline. In the process, fraudulent accounts increased, half of the advertisers left the platform, and the company is now associated with paying its bills and rent.

Later on Sunday, the CEO said the rebranding of X gives the 17-year-old company “a second chance to make another big impression.”

The earthquake Musk caused with his latest decision, however, could be in Jack Dorsey’s favor for the radical realignment of the company he helped create. He’s trying to launch a new Twitter competitor of his own, called BlueSky, that takes a decentralized approach to social media, just like Mastodon.

Google’s proposal comes in response to the CMA’s enforcement action against the company last year, which was aimed at the conditions it placed on developers for in-app payments.

“Google’s complete control over in-app payments raised concerns this unfairly restricted app developers – by forcing them to use Google Play’s billing system – putting distance between them and their customers and reducing competition, to the detriment of Google Play users,”

said Ann Pope, Senior Director of Antitrust at the CMA.

The proposal offers two options: Developer Only (DOB) or User Choice (UCB), which will give users the option to choose between alternative billing and Google Play Billing (GPB).

The fee reductions are part of Google’s proposal to address the concerns raised by the CMA. Google has also asked for the option to phase in the proposed commitments, with the service initially available to non-game app developers and then extending to game apps no later than October 2023.

The CMA has launched a consultation on Google’s proposal and invites developers and other interested parties to respond by 19 May. After considering the responses, it will decide whether to accept the commitments and resolve the case.
The proposal is an extension of the alternative billing choice that Google already offers in the European Economic Area (EEA) and in other parts of the world, such as South Korea and India, where Google was forced to offer alternative billing due to a $162 million fine for antitrust practices.

Google’s proposal requires developers to meet appropriate consumer protection requirements, and fees and terms of service will continue to apply to support investment in Android and the Play Store.

The CMA is seeking feedback on Google’s proposed reduction in service fees, the proposed process for reporting to Google on turnover associated with in-app purchases, the use of information screens, the UCB billing choice screen, and the process Google proposes for monitoring compliance with commitments.

“Both DOB and UCB would allow app developers the opportunity to use billing systems of their choosing (and DOB would allow them to choose not to offer GPB at all), breaking the link that the GPB requirement currently creates between access to Google Play and the use of Google’s proprietary billing system for in-app sales of access to digital content or services,”

wrote the CMA in its Notice of Intent.

“Moreover, third-party payment processors will be able to offer their services to potential app developer customers for in-app purchases of digital content or services within an app distributed on Google Play, allowing app developers to benefit from increased choice and competition.”

the CMA continued.

Both DOB and UCB will enable app developers to use billing systems of their choice, breaking the link that the GPB requirement currently creates between access to Google Play and access to millions of Android users.