“Application modernization continues to be a top priority for customers. Red Hat JBoss EAP 8 delivers enhancements that provide upgraded security integration and reduce operational overhead, enabling customers to not only extend the product life cycle for modern applications, but to take advantage of cloud native platforms that provide a connected foundation for applications to run seamlessly across environments”, said Joe Fernandes, vice president and GM, Hybrid Cloud Platforms, Red Hat.

JBoss EAP 8 delivers security enhancements, advanced cloud tools and Jakarta EE 10 compatibility, contributing to streamlined application modernization for customers. JBoss EAP 8 also includes a new provisioning system that helps developers better manage application deployments no matter where they are deployed.

To improve security, Red Hat also added native OpenID Connect support. The company has also removed some legacy security frameworks from JBoss EAP.

Other new features in this release include an updated migration toolset, feature pack support for data sources, and JBoss EAP XP 5.0.

Adding the expansion pack to JBoss EAP enables developers to add cloud-native functionality to their existing Jakarta EE applications, such as adding metrics, health endpoints, and reactive messaging support.

JBoss EAP 8 builds on the lightweight, cloud-native capabilities of Red Hat JBoss EAP 7 to improve developer productivity, reduce operational overhead, and ease the path towards modernization. Some of the advancements customers can take advantage of in the latest version include:

Jakarta EE 10 support enables customers to benefit from the functionality provided by current versions of the Jakarta EE APIs. With this release, companies can extend the life cycle of their enterprise Java applications.

Improved provisioning tools empower developers and operations teams to manage and optimize the deployment of their Jakarta EE applications on all deployment targets, including bare metal, virtual machines, cloud, and Red Hat OpenShift.

Security enhancements introduce native support for OpenID Connect and remove legacy security frameworks, making it easier to integrate JBoss EAP with OpenID Connect compliant platforms.

Red Hat recommends using JDK 17 because JDK 11 support was deprecated in JBoss EAP 7.4. JDK 11 continues to be deprecated in JBoss EAP 8.0 while it is still supported. Support for Java SE 21 is planned for a future release of JBoss EAP 8.

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Experts at database software specialists have developed the system in an attempt to grab a larger slice of the cloud-based software market from the likes of Adobe and Salesforce. High-cost marketing business-to-business products could be enhanced following the development of the new Oracle Fusion Marketing System.

The product will use AI to automate processes, including the generation of marketing campaigns while also scrutinizing data that will determine how likely people are to interact with emails and advertisements. The resulting information can subsequently be used to determine how many might buy a product. Sales teams will be able to tap into the data sources, while the system will also share contact information more accurately with relevant departments.

Digital selling

A big part of the Fusion Marketing System operating equation is the data, which is culled from a combination of sources. This includes email contact lists along with Oracle customers that are using the system directly. Oracle has also amassed a mountain of third-party data having evolved its digital advertising business on top of its long history of working with databases.

Digital selling has been growing rapidly, especially since the worldwide pandemic. Indeed, 64% of B2B businesses have reported that they intend to increase the number of hybrid sellers over the next six months. Lead sales staff are utilising a range of methods to interact with customers including video, phone, apps and occasional in-person visits as demand increases, according to McKinsey.

And missed lead-generation opportunities can spell trouble for businesses, according to ZoomInfo. It reports that 85% of B2B marketers say lead generation is their most important content marketing goal.

However, only 5 to 10% of qualified leads successfully convert for marketers. This is because only 56% of B2B companies verify business leads before passing it to the sales team claims the ZoomInfo research.