The outgoing General Manager, Georgi Ganev, continues his career in a new international role within the company, taking on the position of General Manager Data & AI Central Eastern Europe Territories. Georgi Ganev is one of the most recognizable leaders of IBM Bulgaria and in the country’s IT sector in recent years. He has played a key role in the development of the local office, the business partner ecosystem, the expansion of the business portfolio, and the positioning of IBM as a strategic partner for both the business community and the public sector. His transition to an international role reflects the high appreciation the global organization has for his long-standing experience and achievements.

Images: knowbox

The Codex app is powered by OpenAI’s code-specialized models and is positioned as an active coding partner rather than a passive assistant. It can generate code, explain unfamiliar sections, refactor existing logic, and help developers reason through implementation choices in real time. Unlike traditional AI tools that respond to isolated prompts, Codex operates within a persistent workspace, maintaining context across files, tasks, and sessions.

By emphasizing continuity and project awareness, the app allows developers to tackle larger, multi-step changes—such as feature updates, refactoring efforts, or technical debt cleanup—without repeatedly re-explaining intent or structure. OpenAI describes this as a way to reduce friction in everyday development while keeping humans fully responsible for architecture, decisions, and final output.

Why the Codex App Matters

The launch of the Codex app is significant because it reflects a broader shift in how AI is being integrated into professional software development. Instead of functioning as a side tool for autocomplete or Q&A, Codex is designed to be part of the development workflow itself.

For developers, this means fewer context switches between IDEs, documentation, and AI chat windows. Coding, reasoning, and iteration happen in one place, helping maintain flow and reduce cognitive overhead. This is particularly valuable in large or unfamiliar codebases, where understanding existing logic often takes more time than writing new code.

At an industry level, the Codex app is an example of agentic developer tooling—AI systems that can follow goals, assist across multiple steps, and contribute meaningfully to ongoing work rather than single interactions. This approach has the potential to improve productivity without sacrificing code quality, as long as review and accountability remain human-led.

The app also lowers barriers to learning and onboarding. By explaining code decisions, surfacing patterns, and suggesting improvements, Codex can shorten ramp-up time for new engineers and reduce dependence on undocumented tribal knowledge within teams.

Who the Codex App Is For

The Codex app is designed to support a wide range of technical roles, including:

• Software Engineers (junior to senior) – for writing, refactoring, and understanding code in both new and legacy projects
• Backend and Full-Stack Developers – for navigating complex business logic, APIs, and system interactions
• Frontend Developers – for working with UI logic, state management, and framework-specific patterns
• Engineering Managers and Tech Leads – for reviewing code, exploring architectural options, and validating implementation approaches
• DevOps and Platform Engineers – for infrastructure code, scripts, automation, and configuration management
• Startup Founders and Solo Developers – as a productivity multiplier for small teams with limited resources
• Students and Career Switchers – as a learning companion that explains code and supports guided problem-solving

A Broader Signal for the Developer Ecosystem

With the Codex app, OpenAI is reinforcing the idea that the future of software development is collaborative rather than automated. The tool is positioned to handle routine, exploratory, and repetitive tasks, while humans retain responsibility for judgment, creativity, and accountability.

As AI continues to reshape how software is built, the Codex app signals OpenAI’s intent to create more specialized, task-focused products. Instead of one-size-fits-all interfaces, the company is betting on tools that align closely with real developer workflows—where speed, clarity, and control matter as much as raw capability.

In that sense, Codex is less about replacing developers and more about helping them work at a higher level of abstraction—turning ideas into reliable software faster, with greater focus and confidence.

Material by Iva Abadjievа

Source: OpenAI

Artificial intelligence is often discussed in abstract terms—models, scale, efficiency. But inside Amazon, some of the company’s most senior leaders are experiencing AI in far more personal, human ways: helping a dog gear up for kayaking, turning family recipes into conversations, organizing chaotic family schedules, and even discovering better books.

Across teams—from retail and sustainability to transportation, advertising, and devices—Amazon executives describe AI not as a distant technology, but as a daily companion that adapts, remembers, and increasingly feels intuitive.

Shopping That Knows You (and Your Dog)

For Doug Herrington, CEO of Worldwide Amazon Stores, AI’s impact is clearest in how it personalizes everyday shopping.

I’ve been using Rufus, Amazon’s AI-powered shopping assistant, to shop recently. I talk to Rufus about Arno a lot,

Herrington says, referring to his dog.

Rufus remembers his breed, his size, and his favorite food and treats.

That memory paid off when Herrington mentioned a kayaking trip in Puget Sound.

When I told Rufus about our upcoming outing, it recommended a great life vest for him without hesitation.

Beyond recommendations, Rufus is also changing how customers interact with pricing.

You can go to any product detail page and press the ‘price history’ link… and ask Rufus to alert you if the price drops, and even automatically buy it for you once it does,

Herrington explains.

I’ve got price alerts for Arno’s fetch toys and chew rings—so if they go on deal, Rufus loads us up. I’m happy—and Arno is too.

AI as a Connector, Not a Replacement

For Kara Hurst, Chief Sustainability Officer, AI has become a bridge—between family members and between complex ideas.

My parents live across the country, but music helps us stay connected,

Hurst says.

My son and I used AI to surprise my dad with custom songs based on his interests.

The result exceeded expectations.

The app produced country and rock tracks—good ones!—and my dad was absolutely blown away. It’s a great family memory.

AI also plays a practical role in her nonprofit work.

Outside of work, I serve on the board of Water.org, and AI has become invaluable for meeting prep,

she says.

I recently used it to summarize research and pull salient points from a long document, reminding me of the key questions I wanted to ask.

Better Books, Fewer Misses

For Beryl Tomay, Vice President of Transportation, AI has quietly reshaped how she reads.

Reading is a big part of my day,

Tomay says.

To help me choose what to read next, I added all my past books, ratings, and notes into an AI tool.

The system didn’t just learn what she liked—it learned what she didn’t.

The AI identified patterns and extrapolated things I tend to not enjoy, so the recommendations have been very aligned with what I like across a diverse set of genres.

The impact is measurable.

My yearly average book rating has even gone up as a result,

she notes.

Some of my favorite books from 2025 were found this way—and 2026 is already off to a strong start with two 5-star reads.

An AI “Chief of Staff” for Family Life

For Kelly MacLean, Vice President at Amazon Ads, AI helps manage something far more complex than campaigns: a household with three kids, two careers, and a dog.

The family calendar can feel like its own full-time job,

MacLean says.

I started experimenting with AI as a lightweight ‘AI family operating system’—something that thinks through logistics like a human chief of staff.

By connecting calendars, school schedules, sports, and travel, the system creates clarity.

Every Sunday it summarizes the week, flags conflicts before I ever see them, and offers daily adjustments that help us avoid scrambling.

It even handles the small things.

Snack duty, jersey colors, when to leave based on traffic, weather—it offloads the mental juggle,

she says.

Honestly, it almost feels a little magical.

Coding, Cooking, and Reading—Together

For Panos Panay, Senior Vice President of Devices and Services, the most meaningful AI moments happen side by side with family.

One of my favorite AI hacks right now is sitting down with my son and writing code together,

Panay says.

Starting from zero and creating something reminds you that AI isn’t just about consuming—it’s about building and learning together.

In the kitchen, AI becomes a collaborator.

I took a photo of my mother-in-law’s handwritten kibbeh recipe and uploaded it to Alexa,

he recalls.

Step by step, Alexa became my sous-chef.

The experience was more than practical.

It turned into a conversation about substitutions, techniques, and timing. It’s deeply emotional—it brings family, memory, and tradition to life.

Even reading has changed.

Kindle’s ‘Story So Far’ completely changed how I read,

Panay says.

It pulls you right back into the story and the characters you care about.

A More Human Future for AI

Across these stories, a common theme emerges: AI works best when it fades into the background and amplifies what matters most—time, connection, creativity, and presence.

As Panay puts it:

My advice? AI should be useful and keep you present. Try one simple thing—talk to Alexa about a family recipe, ask Kindle about a book you haven’t picked up in a while, or create something entirely new that inspires you.

Material by Iva Abadjievа

Source: Amazon

With more than 20 years of history, HL-TopMix has established itself as a leader in animal feed production, offering end-to-end solutions for livestock farmers across the country. Facing a dynamic market and growing demands for speed and quality, the company decided to centralize the management of all key operations—from finance and accounting to production, inventory, and sales.

The new system was integrated with existing solutions such as a MES (Manufacturing Execution System) platform, weighing equipment, and quality control systems, ensuring automation and seamless real-time data flow.

To remain a reliable partner for our customers, we must constantly evolve and invest in the best technologies. Implementing Microsoft Dynamics 365 Business Central gives us a 360-degree view of our business in real time,

said Vanya Bahchevanova from HL-TopMix.

Now we have a single source of truth that allows us to be more efficient, plan production optimally, and ensure full traceability of our products. We can also be more flexible toward customers without disrupting our workflows. This is a key step not only in optimizing our current processes but also in preparing for future challenges, such as the transition to the euro,

she added.

From the implementation partner’s perspective, the project is a strong example of how ERP drives measurable results:

We are proud to work with a market leader like HL-TopMix and to contribute to their digital transformation. The project demonstrates how modern ERP solutions can bring real, measurable benefits to the manufacturing sector in Bulgaria—boosting efficiency and laying the foundation for sustainable growth,

said Dobrin Zdravkov, COO at Team VISION Bulgaria.

Among the key benefits HL-TopMix reports after the implementation are: centralized management and greater transparency, higher operational efficiency, optimized order management, improved customer satisfaction, streamlined production planning, and advanced analytics and reporting.

La inversión de @Microsoft en España se va a cuadruplicar y llegará hasta los 1.950 M€.

Quiero agradecer a su presidente, @BradSmi, su confianza en la economía española y en nuestra hoja de ruta para una transformación digital inclusiva y segura.

Además, hemos analizado las… pic.twitter.com/0PG1tZL08e

— Pedro Sánchez (@sanchezcastejon) February 19, 2024

Smith said it was not just about building data centres, but a commitment to help develop the “security, development and digital transformation of the country’s government, businesses and people”.

He added that the tech giant has been investing in Spain for 37 years. In September 2021, the company announced that a new artificial intelligence technology research and development centre would be established in Barcelona. It was then that Alberto Granados, president of Microsoft Spain, said that Microsoft’s investment is proof that Spain has the necessary potential to develop the digital sector.

This is the second major investment Microsoft has made in Europe within a month. Recall that last week the company invested 3 billion euros in the development of the artificial intelligence ecosystem in Germany.

Similar to its plans in Spain, over the next two years Microsoft has pledged to invest the funds in strengthening the AI infrastructure in Germany, building new data centres and training people to develop AI skills.

Major technology companies are increasing their presence in Europe by investing in the development of artificial intelligence, which in turn coincides with the implementation of EU legislation on artificial intelligence.

Read more:
1. European Commission Investigates TikTok
2. Equinix Announces Fully Managed Service for NVIDIA DGX AI Supercomputing
3. Android Releases First Preview of Android 15 for Developers

Simultaneously, OpenAI has introduced the GPT Store, a one-stop marketplace for AI-driven applications and services. This store enables developers and businesses to showcase and monetize their AI-based solutions, creating an ecosystem of AI tools and applications accessible to a wider audience. The GPT Store is expected to catalyze innovation by encouraging the development of diverse applications, ranging from language processing tools to complex data analysis software.

Both ChatGPT Team and the GPT Store are built on OpenAI’s cutting-edge language models, ensuring high-quality, efficient, and versatile AI solutions. These initiatives mark a significant step in OpenAI’s mission to democratize access to powerful AI technology, potentially ushering in a new era of AI integration in everyday life and work.

CopadoGPT acts as a comprehensive intelligence layer across platforms, offering guidance and suggestions for optimal Salesforce DevOps practices. It accelerates test generation, enhances user stories, and generates release notes.

“Copado is an AI-first company with a focus on maximizing the customer experience. The expansion of CopadoGPT’s beta access marks a significant milestone in our journey to embed AI deeply into the fabric of Salesforce DevOps. This AI DevOps advisor is not just a tool; it’s a partner that enhances our customers’ capabilities to innovate rapidly and with confidence,” said Federico Larsen, chief technology officer at Copado.

The platform was developed by the company to improve time to value, increase customer satisfaction and accelerate digital transformation efforts.

“Copado’s approach of combining deep DevOps domain knowledge with the power of GenAI will enable SaaS development teams to significantly make their development and deployment processes much more productive”, said Diego Lo Giudice, vice president principal analyst at Forrester.

In a recent post, the company emphasized that CopadoGPT underscores Copado’s commitment to an AI-first approach and will persistently drive the development of new product capabilities to propel digital transformation forward.

“Enterprises have spent upwards of $25 million on resources and custom tooling to try to manage their software delivery, teams and DevOps ecosystem,”

said Kumar Chivukula, co-founder and CEO of Opsera.

“Our DevOps Flow platform provides leaders with visibility into the velocity, productivity, and governance of their engineering teams, and this saves money and moves their company’s digital transformation objectives forward”,

he continued.

Up to 90% of engineers’ time is spent maintaining pipelines with custom scripts or a black box solution. This is what limits engineers to a vendor solution and custom integrations. They spend as much time managing DevOps as they do designing.

Existing DevOps solutions fail because they are point solutions that solve a specific function but do not provide a platform solution for the entire organization.

DevOps Flow platform accomplishes three things:

– Gives enterprise teams choice and flexibility with their tools and automation while bringing existing internal tools into one tool management system.
– Accelerates enterprise DevOps maturity through automating pipelines, with security and quality gates built in to keep fast moving teams productive.
– Gives leaders visibility into their teams’ performance with insights into metrics all in one place so smart decisions can be made fast.

Digital transformation in organizations has led to workloads moving to multi-cloud and hybrid cloud environments. Modern organizations are increasingly adopting cloud-native technologies including containers, microservices, serverless, etc.

Enterprises are in dire need of monitoring capabilities such as application performance management (APM), infrastructure monitoring, log management, error tracking, and more to monitor, optimize, and troubleshoot their applications and infrastructure.

Partnership with New Relic
New Relic, a leader in Gartner’s Magic Quadrant for 10 consecutive years in application performance management and observability, is one such Azure partner.

“Observability is essential in today’s modern, multi-cloud world. Whether our customers are running applications in data centers, spanning the public cloud, or operating at the edge, they need observability to be able to review all of these systems. Today’s news brings together more than a decade of innovation between New Relic and Microsoft to bring the power of full stack observability to Microsoft developers so they can accelerate enterprise cloud migration and multi-cloud initiatives.”

Said Bill Staples, CEO of New Relic

Azure Native New Relic Service simplifies the efforts of developers and IT administrators to monitor their cloud applications. With this new offering, they can:

Create New Relic accounts in the cloud with just a few clicks. Azure Native New Relic Service is a fully managed offering that enables easy onboarding and eliminates the need to create and manage monitoring for your infrastructure.

Seamlessly send logs and metrics to New Relic. Integrated right into the set up experience and also as part of the configuration, you can set up automatic discovery of resources within an Azure subscription to monitor logs and metrics. You no longer need to go through the tedious process of setting up event centers and writing custom code.

Batch deploy New Relic Agent to virtual machines (VMs) and application services with a single click. Then send logs and metrics from the host infrastructure and processes to New Relic.

Get unified billing for all resources you consume in Azure, including New Relic, from the Azure marketplace.

“Application performance monitoring and observability across the entire stack are critical to cloud transformation for enterprises of all sizes. With the Azure Native New Relic service, Microsoft and New Relic together have enabled a thoughtfully integrated, seamless and premium experience for these enterprises everywhere. With just a few clicks, developers and administrators can now seamlessly set up and monitor their cloud applications using the power of New Relic on Azure.”

Said Balan Subramanian, Director of Partner Product Management, Azure Developer Experiences.

Without providing an integrated managed service, New Relic offers AWS and Google integrations and options available in their respective marketplaces.

As part of the Azure marketplace, New Relic’s service billing is consumption-based and consolidates with Azure’s spend, contributing to Azure’s consumption commitment (MACC).

HCL Software offers the HCL Digital Experience (HCL DX) platform, for an enterprise digital experience at the intersection of processes, content, and applications, built Cloud Native. It is equipped with comprehensive capabilities to support B2C, B2B, and B2E use cases from a single platform. The platform’s capabilities include headless CMS, advanced line-of-business (LOB) site creation and control, digital commerce integration, embedded social capabilities, and mobile authoring and rendering capabilities.

The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global DXP market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading DXP vendors in the form of its SPARK Matrix.

Due to the growing digital transformation and customer-centric initiatives across industry segments, a robust personalized customer experience strategy is considered amongst the most essential to meet ever-growing customer expectations, improve brand loyalty, and win over the competition. According to Priyanka Panhale, Analyst, Quadrant Knowledge Solutions,

 “HCL Software provides a sophisticated DXP ecosystem that is inclusive of comprehensive campaign management, CDP, journey insights & management, and digital commerce capabilities to help organizations address their digital transformation needs and optimize digital customer experiences across all touchpoints. The company offers a robust technology value proposition with its key technology differentiators, including an architected platform to build apps and bend with content, low-code support for creating any type of site/page, built-in analytics, role-based workflow, support to integrate and digitize apps, processes, and backend systems into a unified experience, best-in-class security, and ability to customize solutions. HCL Software’s cloud-native approach, strong customer ownership experience, robust product strategy and roadmap, and comprehensive functional capabilities have received strong ratings across the parameters of technology excellence and customer impact, and the company has been positioned as the technology leader.”

The DXP tools‘ key value proposition of delivering relevant content and recommendation based on customer preferences and activities, integrating with numerous organizational systems, classifying business content, and providing valuable insights with native analytics supports, is driving market growth across the geographical regions and industry segments. Owing to the rising competition and exponential growth opportunities, several new vendors are emerging with innovative technology offerings. Richard Jefts, Senior Vice President, HCL Software, said:

“Leading companies in regulated industries and public sector organizations trust HCL Digital Experience to deliver personalized, data-driven, secure employee, partner, and customer experiences. HCL DX has enabled organizations to innovate and remain essential to their citizens, account holders, and members during the pandemic without skipping a beat. “

Richard concluded that being recognized as a leader is proof that they are delivering the outcomes their customers expect and need.