Crucial to this is showing that you are not only a good professional, but also a good person and your company is a great place to work. Candidates want to understand what it would really be like to join your workforce, and that’s where employer branding comes in: it’s the reputation of the company and its essence – the values, vision and purpose of the business that are reflected in the experiences you offer employees and the workplace culture you create.

 

And in order to attract the best people in your company to conquer every peak and complete successful projects on time with satisfied clients, today we will present to you the TOP tips for attracting talent from none other than the “father” of science are employer brand – Simon Burrow according Huxley.

Let’s understand what it takes to Acquisition talents:

• Brand management needs to be close to senior management and the same goes for the employer brand. Success in employer brand management means influencing the practical and urgent changes as well as the future strategic direction needed to create your reputation as a great place to work. This can require determination and courage to change the way the enterprise operates and the behaviour of those in charge.
• Employer brand management needs to be at the heart of HR/people management, not separated out as a specialist unit alongside recruitment and communications. This can lead to tremendous impact, passionate belief and inspiration throughout the organisation.
• The company’s HR function needs a much stronger two-way relationship between HR professionals and modern leadership. Many brand managers become senior leaders and CEOs. But HR should also be a potential stepping stone to the top, because that experience is a key part of being a great boss.
• Conduct a consistent, comprehensive review of the business – looking at everything from the many elements of HR (described above) to the actual employee experience you provide, which includes every part of the work environment from colleagues to management and from individual development and career planning to rewards. Ask your employees questions like: are they listening to you? What is the level of trust in your managers?
• Check your reputation as an employer in your own community and consider how your graduates are doing. If you can’t showcase your graduates’ successes, why would talented and ambitious people join you?

The Beginning – When everything finally falls into place
When Nadine Selim interviews for her dream position at Amazon, she hesitates until the last minute whether to accept it and leave her old job, which is just as good as the future offer. During this same time, Nadine is about to have one of her most exciting moments – becoming a mother. Yet she gets the job at Amazon and leaves her old position.

The tech industry and the support it provides to expectant parents
Back then, she still had no worries about being pregnant and the likelihood of losing her job when she gave birth, as she knew about the good maternity leave benefits offered by the tech giants. Benefits that many believe are partly designed to attract more members of the fairer sex into the male-dominated tech industry. And when the most long-awaited and emotional moment came for Selim, and every woman and mother-to-be – she stepped away from work for a while on maternity leave.

The email that clouds the happiness of a mother
But just a few weeks after that, Selim received an email saying she was being laid off. And so she became one of the hundreds of thousands of employees who were laid off by companies that offered good working conditions.

The tech industry and the promise it broke?
According to Slate, among the mass layoffs that have taken place in the tech sector in recent months, the number of laid-off women is quite large, and even many of them have received the unpleasant memo while on maternity leave, and Selim is one of them.

Some time ago, we told you about the story of a man, again an employee at a large tech company, who lost his job during fatherhood. The tech industry doesn’t seem to take into account the social situation of its employees, and the redundancy trend, which is slightly contained for now, threatens every single member of it, whether they are in a high position, have a lot of experience or have just become a parent and need support.

Being out of work
Last November, Alex Gable received the happiest news of all, namely that he had become a parent. However, just a few months later, his happiness is marred with a notice of an all-employee meeting at the software company where he works.

Four hours later, Mr. Gable, 30, found himself forced to break the news to his wife. Months after choosing the company for its generous paternity leave policy and openness to work-life balance, he was fired, ironically while on paternity leave.

Worried by the unpleasant news, the now unemployed father is filled with anxiety about how he will raise his child.

Economic disruption
Workers in the technology and media industries are experiencing a period of huge economic disruption. After showering their employees with perks, in a tight labour market and a war for talent, companies have turned to mass layoffs, including Alphabet, which laid off 6% of its workers last month, and Microsoft, which cut nearly 5%.

These are the same companies that have expanded benefits in one particular area in recent years: paid parental leave and child care benefits.

Today, however, some of their employees are spending the first weeks of parenthood adjusting to life without work. LinkedIn and Twitter are evidence of this, with their accounts of workers who have been fired while on parental leave. This affects mental health, as has happened to many laid-off workers in a variety of fields, including immigrants whose visas are employment-related.

Technology workers believe their companies tricked them after offering them not only a job, but a lifestyle with childcare, mental health support and paid time off.

For new parents, the generous leaves are part of the lure. Many of them had assumed that their parental leave came with some legal protection, and were upset when they learned that they were caught up in the mass redundancies. Taking parental leave does not protect against mass layoffs unrelated to the leave, the New York Times reports on the subject.

There is no federal paid family leave policy in America. About 23% of private-sector employees have paid maternity leave, according to September 2022 data from career site Zippia. More than 90% of women take the full amount of leave offered, compared with about two-thirds of men, according to a study by Boston College’s Center on Work and Family.

But over the past five years, companies have increased family benefits for some workers in what human resources experts have called a “golden age” of corporate benefits.

The companies don’t keep their promises?

Tech companies have been particularly generous with parental leave compared with other industries. Google has increased its parental leave to 24 weeks from 18 in 2021, Meta offers parents 20 weeks, and Microsoft gives 20 weeks to birth mothers and 12 weeks to non-parents.

“It’s jarring because people do view it as job-protected leave without understanding that there are limits on the protection. Many people view it as a time when they’re not in a position to be job searching.”

said Megan Bisk, head of the employment law practice at Ropes & Gray.

The New York Times also shares the story of Nikki Woodall, who was an engineering recruiter at one of the largest tech companies in the world, agreed to share her experience without naming her employer. She had worked at the company for five years when she told her bosses she planned to go on six months’ maternity leave from last summer. Their family-friendly attitude gave her the confidence to break away from work completely. She says she quit without a second thought, “My job is in jeopardy.”

A month before she was due to return, she received a private email informing her that her job was closing.

The economic crisis has its consequences, and no matter how big a company you work for, or what position you hold – you can never be sure of keeping your job.