“Creative teams have toiled hard all year to deliver break-through holiday campaigns and tap into consumers’ heightened intent to purchase. Sadly, the impact of their work is minimised by the last executional leg of the journey: adapting creative assets to align them to the digital media environments they’re intended for” said Anastasia Leng, founder and CEO of CreativeX.

“These small tweaks increase an ad’s Creative Quality Score and media effectiveness, and during a year of heightened budget scrutiny, it may just give marketing teams something to be joyful about”, she continued.

The analysis, which estimates more than 3.9 million ads from 2021-2022 from more than 400 brands across 10 different industries, including retail, food and beverage, and consumer packaged goods, found that brands spent more than $600 million globally on ads that are not digitally relevant during the critical time of year for marketers.

It predicts that more than $73 billion will be spent on digitally sub-optimal ads in the fourth quarter of 2023.

 

A previous study conducted by CreativeX found that in 2020 and 2021, more than 50% of digital ad spend will be invested in image and video ads that are not optimized for the digital environment ($700 million out of $1.2 million). A year later, almost as much budget was spent in the fourth quarter alone.

For many bros, the last quarter of the year represents more than 50% of their annual revenue and a disproportionate share of their annual media budget (approximately 30% of total global ad spend). This is a crucial opportunity for brands to attract consumers as purchase intent peaks during the Black Friday, Cyber Monday and Christmas holidays.

Considerable sums are allocated to ads that lack branding in the crucial first three to five seconds—the average viewing duration of a digital video. Additionally, these ads are frequently formatted incorrectly and neglect essential features such as subtitles or supers. In an environment where over 90% of videos are watched without sound, these are basic creative quality criteria proven to enhance performance on digital platforms.

Crucial to this is showing that you are not only a good professional, but also a good person and your company is a great place to work. Candidates want to understand what it would really be like to join your workforce, and that’s where employer branding comes in: it’s the reputation of the company and its essence – the values, vision and purpose of the business that are reflected in the experiences you offer employees and the workplace culture you create.

 

And in order to attract the best people in your company to conquer every peak and complete successful projects on time with satisfied clients, today we will present to you the TOP tips for attracting talent from none other than the “father” of science are employer brand – Simon Burrow according Huxley.

Let’s understand what it takes to Acquisition talents:

• Brand management needs to be close to senior management and the same goes for the employer brand. Success in employer brand management means influencing the practical and urgent changes as well as the future strategic direction needed to create your reputation as a great place to work. This can require determination and courage to change the way the enterprise operates and the behaviour of those in charge.
• Employer brand management needs to be at the heart of HR/people management, not separated out as a specialist unit alongside recruitment and communications. This can lead to tremendous impact, passionate belief and inspiration throughout the organisation.
• The company’s HR function needs a much stronger two-way relationship between HR professionals and modern leadership. Many brand managers become senior leaders and CEOs. But HR should also be a potential stepping stone to the top, because that experience is a key part of being a great boss.
• Conduct a consistent, comprehensive review of the business – looking at everything from the many elements of HR (described above) to the actual employee experience you provide, which includes every part of the work environment from colleagues to management and from individual development and career planning to rewards. Ask your employees questions like: are they listening to you? What is the level of trust in your managers?
• Check your reputation as an employer in your own community and consider how your graduates are doing. If you can’t showcase your graduates’ successes, why would talented and ambitious people join you?

Built on AMD CDNA™ 2 architecture, AMD Instinct MI200 series accelerators deliver application performance for a broad set of HPC workloads. Forrest Norrod, senior vice president and general manager, Data Center and Embedded Solutions Business Group at AMD, commented:

“AMD Instinct MI200 accelerators deliver leadership HPC and AI performance, helping scientists make generational leaps in research that can dramatically shorten the time between initial hypothesis and discovery. With key innovations in architecture, packaging and system design, the AMD Instinct MI200 series accelerators are the most advanced data center GPUs ever, providing exceptional performance for supercomputers and data centers to solve the world’s most complex problems.”

Exascale With AMD

AMD designed the Frontier supercomputer in collaboration with the U.S. Department of Energy, Oak Ridge National Laboratory, and HPE. The supercomputer is expected to deliver more than 1.5 exaflops of peak computing power. Frontier is created to push the boundaries of scientific discovery by enhancing AI performance, analytics, and simulation at scale. This would help scientists to pack in more calculations, identify new patterns in data, and develop innovative data analysis methods to accelerate the pace of scientific discovery. Thomas Zacharia, director at Oak Ridge National Laboratory, explained:

“The Frontier supercomputer is the culmination of a strong collaboration between AMD, HPE and the U.S. Department of Energy, to provide an exascale-capable system that pushes the boundaries of scientific discovery by dramatically enhancing performance of artificial intelligence, analytics, and simulation at scale.”

Powering The Future of HPC

The AMD Instinct MI200 series accelerators, combined with 3rd Gen AMD EPYC CPUs and the ROCm™ 5.0 open software platform, are designed to propel new discoveries for the exascale era and tackle our most pressing challenges from climate change to vaccine research.

Key capabilities and features of the AMD Instinct MI200 series accelerators 

AMD CDNA™ 2 architecture presents second Gen Matrix Cores accelerating FP64 and FP32 matrix operations, delivering up to 4X the peak theoretical FP64 performance compared to AMD previous-gen GPUs.

Leadership Packaging Technology is a multi-die GPU design with 2.5D Elevated Fanout Bridge (EFB) technology that delivers 1.8X more cores and 2.7X higher memory bandwidth compared to AMD previous-gen GPUs. It offers aggregate peak theoretical memory bandwidth at 3.2 terabytes per second.

3rd Gen AMD Infinity Fabric™ technology offers up to 8 Infinity Fabric links that connect the AMD Instinct MI200 with 3rd Gen EPYC CPUs and other GPUs in the node to enable unified CPU/GPU memory coherency and maximize system throughput. This allows for an easier on-ramp for CPU codes to tap the power of accelerators.

Software for Enabling Exascale Science

AMD ROCm is an open software platform allowing researchers to tap the power of AMD Instinct accelerators to drive scientific discoveries. The ROCm platform is built on the foundation of open portability, supporting environments across multiple accelerator vendors and architectures. With ROCm 5.0, AMD extends its open platform powering top HPC and AI applications with AMD Instinct MI200 series accelerators, increasing accessibility of ROCm for developers and delivering leadership performance across key workloads.

Through the AMD Infinity Hub, researchers, data scientists, and end-users can find and install containerized HPC apps and ML frameworks that are optimized and supported on AMD Instinct accelerators and ROCm. The hub currently offers a range of containers supporting Radeon Instinct MI50, AMD Instinct™ MI100, or AMD Instinct MI200 accelerators. They include several applications like Chroma, CP2k, LAMMPS, NAMD, OpenMM, and more, along with ML frameworks, such as TensorFlow and PyTorch. New containers are continually being added to the hub.