Mohan, who was previously chief product officer of the video platform, detailed the new features and tools that will emerge in 2023 and beyond. And in the letter, he says that creators and artists will always come first. Wojcicki, in turn, will continue to serve as an advisor to Google and Alphabet.

In outlining YouTube’s priorities for 2023, the Mohan said the platform is “providing more opportunities for creators beyond ads by expanding the subscription business, investing in shopping and continually improving our paid digital offerings.” He also says that in the past year, “hundreds of thousands” of YouTube channels have made money from the platform for the first time.

Mohan says more than 6 million viewers have paid for a YouTube channel membership as of December 2022, up more than 20% from the previous year.

Another area of focus for YouTube in 2023 is podcasts. This year, the platform plans to add new features to YouTube Studio to make it easier to publish podcasts, and will begin delivering podcasts with audio and video content to YouTube Music users in the US (with more regions to follow).

Generative artificial intelligence also enters YouTube’s feature expansion plans

“Creators will be able to expand their storytelling and raise their production value, from virtually swapping outfits to creating a fantastical film setting through AI’s generative capabilities. We’re taking the time to develop these features with thoughtful guardrails.”

he said.

This year, YouTube plans to launch a new tool that allows creators to record a short clip in a side-by-side layout.

YouTube’s new investments targeting creators aim to increase overall watch time and engagement – and accordingly increase ad dollars.

DJ is a personalized AI guide that knows users and their music taste so well that it can pick and choose what to recommend. This feature, which is being introduced in beta for the first time, will provide selected music along with commentary around the songs and artists that the AI thinks will appeal to users, in a stunningly realistic voice.

If you don’t like what you’re currently listening to, just tap the DJ button and it will change it. The more you listen and tell the DJ what you like (and don’t like), the better his recommendations become.

How the AI DJ works

The DJ knows the preferences so well that he’ll scan the latest releases he knows the user will like, or bring them back to the nostalgic playlist you listened to last year. Never before has listening been so personal for any user, thanks to the powerful combination of:

• Artificial Intelligence generation through the use of OpenAI technology.
• A dynamic AI voice platform from company-acquired Sonantic that brings stunningly realistic voices to life from text.
• Spotify’s personalization technology that gives you a set of music recommendations based on what we know you like.

Spotify does nothing different than what it already does: it analyzes your listening history and finds stuff it knows you like, and stuff it thinks you’ll like. But their new feature is definitely interesting and modern for users of the platform.