Twitter co-founder and longtime CEO Jack Dorsey urged the world to calm down, saying Musk’s decision to delete the platform’s iconic logo is nothing to get excited and worried about, Yahoo Finance reports. This comes shortly after users around the world accused Musk of destroying Twitter to the ground.
Accusations are also flooding Dorsey because, according to many, he is one of the culprits of Elon to acquire the company, as he has actively agitated on the Twitter board for Tesla’s owner to be the new owner of the social platform.
However, he has since increasingly distanced himself from the popularizing entrepreneur, who later accused him of doing nothing against child exploitation.
A bold decision, a goal fulfilled or another reckless decision?
Most management and business experts would hardly advise you to abandon a recognizable brand that has created a consumer base of 215 million users worldwide. It was Twitter’s reputation and its unique positioning in social media that helped Musk value it at $44 billion, as the core business made very little money even in the best of times.
Goodbye, good reputation?
After Musk’s acquisition of Twitter, however, the reputation gradually began to decline. In the process, fraudulent accounts increased, half of the advertisers left the platform, and the company is now associated with paying its bills and rent.
Later on Sunday, the CEO said the rebranding of X gives the 17-year-old company “a second chance to make another big impression.”
The earthquake Musk caused with his latest decision, however, could be in Jack Dorsey’s favor for the radical realignment of the company he helped create. He’s trying to launch a new Twitter competitor of his own, called BlueSky, that takes a decentralized approach to social media, just like Mastodon.