Apple uses AI in a very extensive way. For example, according to what you listen to the most, Apple Music creates a playlist. The data from an Apple Watch is used by Apple Fitness+ to help them build health. Siri is able to give iPhone users reminders based on their location by combining speech recognition with expert systems.
Over the decades, the company has created and developed entirely new product arenas in many different fields, such as music sales (iTunes), cloud storage (iCloud), app subscriptions (the Appstore), as well as digital payments (Apple Pay).
There are many reasons for us to think that Apple’s innovations and success are based neither on data analysis nor on AI, but on creativity. Creative leaders like Steve Jobs and Jony Ive have built an entirely new way to listen to music and that accomplishment wasn’t anyhow related to an algorithm. The idea of creating services like the Appstore and iTunes originated from the company’s commitment to entirely new and useful experiences for the consumers. That’s why it is not AI, but innovation, which raised the outcome of Apple.
These days, one of the most reliable AI technologies is the GPT-3 “few shot” learning model, which has developed the ability to generate synthetic new articles and computer code. Although its domain is mainly limited to natural language processing, it uses a model with 175 billion parameters.
Despite the fact that AI can be very useful, it can also cause damage. Companies have been facing the danger of an over-emphasis on AI and quantitative tools can potentially complicate breakthrough innovation, which usually occurs due to ideas sparkled by an insignificant conversation or an expected finding in a lab.
The bandwidth for business improvement of a firm can be consumed by the use of analytical tools. Trying to commercialize AI has put huge pressure on researchers whose job is to produce systems that work ‘well-enough on narrow tasks. Quantitative tools can even dominate a firm by keeping it focused on narrow tasks to the detriment of breakthrough innovation.
On the other hand, data tools are used to improve and develop already existing technological products. The use of AI in Apple adjoins software, hardware engineering and other business areas such as graphic design.
However, as much as AI is important for the development of technology, breakthrough innovation is of great importance as well. Companies, such as Amazon and Microsoft, have benefited from analytical capabilities, but their success is also influenced by human ingenuity.
]]>So, let’s have a look at all of the experiences customers can enjoy in March and beyond.
App Store
On the App Store, customers can now read about female developers in exclusive interviews, or browse the curated Apps Made by Women Collection. What is more, the App Store will feature an App of the Day and Game of the Day from a woman developer during March. The Apple Arcade will showcase a collection of games with powerful female characters.
Apple Music
Here Apple will highlight women who are leaders in their field, breaking records, toppling charts, and inspiring others through their work, advocacy, and influence within pop culture and beyond. Listeners will be able to enjoy a diverse range of “Visionary Women” playlists from artists and influencers. Apple Music will also showcase four original content short films. Apple Music radio and Apple Music TV will feature incredible female voices, stories, and musicianship for a full 24 hours on March 8.
Apple Books
Apple Books will feature country-specific collections starring women’s voices and elevate their contributions to every field. Customers can find a selection of biographies and memoirs along with collections that spotlight literary icons and exciting newcomers in fiction. Customers can also explore recommended great books and audiobooks that unearth stories of remarkable women during extraordinary times.
Apple Maps
Curated Guides will be available on Apple Maps. In collaboration with Atlas Obscura, Complex, Michelin Guide, HER, and Street Art Cities users will be able to discover stunning female statues, restaurants from female chefs and rising stars from around the globe, must-visit businesses in Los Angeles, and street art by women artists in New York.
Apple Podcasts
Listeners can enjoy an expansive set of shows featuring powerful female voices. There will be a collection of shows from women-founded podcast studios, in addition to a special edition titled “The Power of Sisterhood,” which features shows that celebrate the roles women play in society, culture, and family, and the many ways women work together to achieve positive change.
Apple News
Curated topic groups will be available on Apple News that highlight diverse, inspiring figures from the past and present, lesser-known stories about women’s history, and the best journalism around key women’s issues. On International Women’s Day, readers can dive even deeper with a Spotlight collection of articles that celebrate contemporary leaders around the globe.
Apple TV App
The TV app is highlighting showrunners, directors, stars, and crew members who are working toward progress in relation to equal rights. Customers can enjoy curated collections that celebrate iconic and emerging voices who bring women’s experiences to the forefront of their storytelling and elevate remarkable shows, movies, and documentaries from international creators.
Apple Fitness+
Apple Fitness+ subscribers can enjoy a collection of 24 diverse workouts featuring full playlists made up entirely of women, starting on March 8th. These workouts will celebrate women with either a full theme, such as equal opportunity, and breaking through barriers, or by including inspiring and motivating songs from great women artists.
Apple Watch
On March 8, Apple Watch users can participate in the International Women’s Day Activity Challenge and earn a limited-edition award by recording any workout of 20 minutes or more.
Research App
The Apple Women’s Health Study is a first-of-its-kind research study that aims to advance the understanding of menstrual cycles and how they relate to various health conditions. The multiyear study is conducted in partnership with researchers at the Harvard School of Public Health and the National Institute of Environmental Health Sciences.
Who knows how many could’ve been the first if they’d had the chance to try. By remembering these important female figures and their contributions to today’s society we want to show girls that anything is possible no matter what they look like, or where they come from. They can change the world.
Here is to all the firsts that make way for the many others. Keep on shining.
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