In addition to Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists. In the upcoming months, Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and repertoire, detailed displays of classical music metadata, and new features and benefits. Oliver Schusser, Apple’s vice president of Apple Music and Beats said:

“We love and have a deep respect for classical music, and Primephonic has become a fan favourite for classical enthusiasts. Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”

Thomas Steffens, Primephonic’s co-founder and CEO, also added:

“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry. Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.”

Gordon P. Getty, a major shareholder of Primephonic noted:

“Primephonic was founded to ensure that classical music will stay relevant for future generations. Primephonic and Apple together can realize that mission and take classical to a worldwide audience.”

Primephonic is no longer available for new subscribers and will be taken offline on September 7. Apple Music plans to launch a dedicated classical music app next year combining Primephonic’s classical user interface. Current Primephonic subscribers will receive six months of Apple Music for free, providing access to a lot of classical albums, all in Lossless and high-resolution audio, as well as classic albums in Apple Music’s Spatial Audio, featuring new albums.

The new iPadOS 14.7 software update brings some new features to the iPad and it also comes with some bug fixes and performance improvements.

Included in this update for the iPad is updates for Apple Car Family that lets you combine credit limits with family members.

The update also comes with changes to the Home app that lets you set multiple timers on the Homepod and more. You can see the release notes from Apple below. iPadOS 14.7 includes the following improvements and bug fixes for your ‌iPad‌:

• Apple Card‌ family adds the option to combine credit limits and share one co-owned account with an existing ‌Apple Card‌ user
• The home app adds the ability to manage timers on HomePod
• Podcasts library allows you to choose to see all shows or only followed shows
• Share Playlist menu option missing in Apple Music
• Dolby Atmos and ‌Apple Music‌ lossless audio playback may unexpectedly stop
• Braille displays could show invalid information while composing Mail messages
• Audio may skip when using USB-C to 3.5 mm headphone jack adapters with ‌iPad‌

The new iPadOS 14.7 software update is now available to download, you can install it by going to Settings > General > Software Update on your device.

Preinstalled services dominate when it comes to basics like weather, photos, and clocks, according to the report, suggesting these categories will be difficult for other apps to compete in. Defaults don’t win out exclusively, though: Apple Maps and Music don’t appear on the iOS list at all, and Gmail makes the iOS list several entries below Apple Mail.

The timing, as Facebook likely intentioned, is apt: Apple and Google are increasingly under scrutiny for how they favor their own services over competitors like Spotify. US lawmakers are currently reviewing a new set of bills designed to curb the power of Big Tech, including legislation that could potentially bar Apple and Google from giving their services the upper hand against rivals.

The pushback stems from how Apple and Google bundle their apps and services with their mobile operating systems in ways that some of their competitors think is unfair. The criticism is harsher against Apple, given that it more tightly controls the apps that come preinstalled on the iPhone and doesn’t allow developers to circumvent its App Store.

Today, companies large and small are navigating their way through these changes with obvious or subtle adjustments to their business models. One such example is Apple. When consumers think of Apple, what comes to mind is the iPhone. However, behind the scenes, Apple has been developing subscription products and even changing the way it sells its flagship iPhones to bolster the most important component for any business: cash flow.

Here are three ideas that you can implement into your own business, and borrow from Apple’s success.

1. Offer a perpetual product or service to your existing clients.

What Apple has been focused on, and how this can help your business, is to shift from that transactional model to a journey-based one that continually maps to the ongoing or anticipated needs of the client, and is steeped in brand trust.

This results in a relationship where the customer doesn’t just come to the business when they need a finite problem solved. Instead, they develop an ongoing partnership with the business as a resource to help them in a particular area of life.

Netflix has modeled this well by becoming the go-to entertainment resource for movies and television, and they have seen their small, simple subscription model skyrocket to a $30 billion success.

One way to look at this is to simplify your business model. Instead of offering a menu of different products and services that provide different solutions, you can bundle them into a subscription service that makes financial and emotional sense for your customers, who get peace of mind with round-the-clock access as well as money savings in the long run.

2. Upgrade offers

Offer access to your existing products or services in an “upgrade program” where customers are on a payment plan that renews when they gain access to iterations or updates to your products or services.

Apple did this when it made a significant move to offer Apple Card, a credit card with a 3% cashback option on purchases made on Apple products. Without discussing the potential value of having this purchase data on their customers, this offers users the ability to pay for products over time, reducing the barrier to entry and increasing the ease and feasibility of upgrading year after year.

Additionally, Apple introduced the iPhone upgrade program, where users still buy the iPhone, however they opt into a plan where it makes sense for them to continue to acquire the new phone every year. This psychological hook is extremely powerful and it’s something you can offer in your product or service business.

If you provide services such as massage therapy or personal training, you can offer your clients an automatic billing program where they get a certain number of sessions included that would exceed the value compared to paying a la carte. You can set these sessions to expire each month, giving an additional incentive for the customer to use them, boosting the perceived value of saving money.

What helps the relationship most is that this approach also adds value by helping with the very benefit you’re offering — getting them to look after their body and stay compliant.

3. Support services

Look at how you can add a new level of support as a bolt-on to your existing offerings. Apple does this with iCloud and Apple Music. You already use the product you purchased, so adding on these subscriptions improves your user experience. With iCloud, Apple promises that you will never run out of storage space at a time when a rare, never-again moment would occur and you might otherwise miss out on capturing a photo.

If you are finding it increasingly difficult to attract new customers month after month, consider adding a subscription offer to your strategy. This is one of the best things you can do to stabilize your bottom line while helping you grow your business.

Take the time to look into at least one of these models, as the return on your investment is making a single sale that continues to pay month after month, year after year.

The latest version of Apple’s operating system, iOS 14.6, is now available as a public beta. That means you can download it, but it may contain some bugs, as Apple is still working on it before its final release.

Apple doesn’t publicly announce when it will release a new version of iOS, but there are some clues. Since the public beta became available on April 23, and releases come out roughly once a month, we expect to see the final version of iOS 14.6 sometime in May, especially since this is likely to be a smaller update. Plus, we’re expecting Apple to unveil iOS 15 at its Worldwide Developers Conference in June.

How can you download Ios 14.6 Public Beta?
If you do want to download the iOS 14.6 public beta and try out some of the new features (again, we’d recommend doing so on a device you don’t typically use, since there could be bugs), you first have to sign up for Apple’s Beta Software Program. To do that, go to beta.apple.com/sp/betaprogram, and click Sign Up. You’ll have to enter your Apple ID and password, and agree to the terms and conditions. Tap iOS, and under Get Started, click Enroll your Apple device. From there you’ll find more instructions on how to do so.
Once you’re part of the program, you can go to Settings > Software Update, and when you see iOS 14.6 Public Beta, hit Download and Install.

How can you download iOS 14.6 once it’s generally available?
When it’s released, you should get a prompt telling you that iOS 14.6 is now available and asking if you’d like to download it. Or you can do the following:

1. Open the Settings app.
2. Select General
3. Tap Software Update

Your device will connect to Apple’s servers and prompt you to download and install the update. Follow the prompts to complete the installation. When your device reboots, it will be running iOS 14.6.
What devices will iOS 14.6 work on?
iOS 14.6 will be compatible with all the same devices as iOS 14. Generally, these include the iPhone 6S ($269 at eBay) all the way up through the iPhone 12, along with the iPhone SE ($99 at Back Market) and the seventh-gen iPod Touch ($140 at Back Market).

New features
We’re slowly finding out more about what new features iOS 14.6 will bring. Again, since iOS 14.5 was a larger update with a lot of new features, it’s likely that this one will be smaller, and more focused on under-the-hood changes. The beta download page says that it “contains bug fixes and improvements.”

• Better beta tools

The beta versions of iOS 14.6 include a tool that lets app developers and public beta testers upgrade to an iOS release candidate without removing their developer or beta profile. Before iOS 14.5 went live to the public, developers could choose between upgrading their device to the iOS 14.5 release candidate or to the beta version of iOS 14.6. Under the Software Update menu in Settings, there’s a new Also Available section where you can find this option.

• Hi-fi support for Apple Music

On May 17, Apple said that in June, it would add support for high-quality, lossless and spatial audio to Apple Music through Dolby Atmos at no additional cost. However, Apple did not specify if this release would be part of iOS 14.6, or arrive sooner or later.
High-fidelity streaming could help Apple Music compete with Spotify.

So, let’s have a look at all of the experiences customers can enjoy in March and beyond.

App Store

On the App Store, customers can now read about female developers in exclusive interviews, or browse the curated Apps Made by Women Collection. What is more, the App Store will feature an App of the Day and Game of the Day from a woman developer during March. The Apple Arcade will showcase a collection of games with powerful female characters.

Photo Credits: Apple

Apple Music

Here Apple will highlight women who are leaders in their field, breaking records, toppling charts, and inspiring others through their work, advocacy, and influence within pop culture and beyond. Listeners will be able to enjoy a diverse range of “Visionary Women” playlists from artists and influencers. Apple Music will also showcase four original content short films. Apple Music radio and Apple Music TV will feature incredible female voices, stories, and musicianship for a full 24 hours on March 8.

Apple Books

Apple Books will feature country-specific collections starring women’s voices and elevate their contributions to every field. Customers can find a selection of biographies and memoirs along with collections that spotlight literary icons and exciting newcomers in fiction. Customers can also explore recommended great books and audiobooks that unearth stories of remarkable women during extraordinary times.

Photo Credits: Apple

Apple Maps

Curated Guides will be available on Apple Maps. In collaboration with Atlas Obscura, Complex, Michelin Guide, HER, and Street Art Cities users will be able to discover stunning female statues, restaurants from female chefs and rising stars from around the globe, must-visit businesses in Los Angeles, and street art by women artists in New York.

Apple Podcasts

Listeners can enjoy an expansive set of shows featuring powerful female voices. There will be a collection of shows from women-founded podcast studios, in addition to a special edition titled “The Power of Sisterhood,” which features shows that celebrate the roles women play in society, culture, and family, and the many ways women work together to achieve positive change.

Apple News

Curated topic groups will be available on Apple News that highlight diverse, inspiring figures from the past and present, lesser-known stories about women’s history, and the best journalism around key women’s issues. On International Women’s Day, readers can dive even deeper with a Spotlight collection of articles that celebrate contemporary leaders around the globe.

Apple TV App

The TV app is highlighting showrunners, directors, stars, and crew members who are working toward progress in relation to equal rights. Customers can enjoy curated collections that celebrate iconic and emerging voices who bring women’s experiences to the forefront of their storytelling and elevate remarkable shows, movies, and documentaries from international creators.

Apple Fitness+

Apple Fitness+ subscribers can enjoy a collection of 24 diverse workouts featuring full playlists made up entirely of women, starting on March 8th. These workouts will celebrate women with either a full theme, such as equal opportunity, and breaking through barriers, or by including inspiring and motivating songs from great women artists.

Photo Credits: Apple

Apple Watch

On March 8, Apple Watch users can participate in the International Women’s Day Activity Challenge and earn a limited-edition award by recording any workout of 20 minutes or more.

Photo Credits: Apple

Research App

The Apple Women’s Health Study is a first-of-its-kind research study that aims to advance the understanding of menstrual cycles and how they relate to various health conditions. The multiyear study is conducted in partnership with researchers at the Harvard School of Public Health and the National Institute of Environmental Health Sciences.

Who knows how many could’ve been the first if they’d had the chance to try. By remembering these important female figures and their contributions to today’s society we want to show girls that anything is possible no matter what they look like, or where they come from. They can change the world.

Here is to all the firsts that make way for the many others. Keep on shining.