The use of artificial intelligence in the creation of movies and TV shows – to write scripts, generate actor likenesses, or reduce the cost of creative work – has been the most contentious topic in negotiations between the Alliance of Motion Picture and Television Producers (AMPTP) and Sag and the Writers Guild of America (WGA).

The writers went on strike in May, with many popular actors including Tom Cruise and George Clooney joining earlier this month. It’s the first joint strike since the 1960s and threatens to change Hollywood forever.

The post, first reported by The Intercept, is something new that aims to “increase the use of our machine learning platform,” billed as “the foundation of all this innovation.” The post, however, lists vague qualifications related to machine learning, but hints at the company’s more far-reaching goals for artificial intelligence in “all areas of business.” A separate “machine learning” section on the company’s website says it will use AI to “shape our catalogue of films and TV shows by learning the features that make content successful”, and to “optimise the production of original films and TV shows”.

This isn’t the only new AI position sought by Netflix. The Intercept reported that the company is also looking to hire a technical director for generative AI at its game studio for a pay of up to $650,000 a year. Artificial intelligence can create text, images and video from input that can be used to create original content or for advertising purposes.

Earlier this month, Netflix premiered the new Spanish dating reality series “Deep Fake Love,” in which scans of participants’ faces and bodies are used to create “deepfake” simulations of themselves, and the company’s games division uses AI to create narratives and dialogue.

However, according to the AMPTP, the breakthrough of Artificial Intelligence across the film industry will change the perception of cinema forever and leave thousands of talented actors out of work, including celebrity darlings around the world.

SharePlay makes it possible for iPhone, iPad, and Mac1 users to share experiences with friends and family while on a FaceTime call – you can chat with each other, listen to an album together, etc.

SharePlay sessions offer shared playback controls, so anyone on the FaceTime call can play, pause, or jump ahead while enjoying

Photo Credits: Apple

synced media. With dynamic volume controls, audio from the streaming content will automatically lower when a FaceTime participant is speaking. Each participant in the SharePlay session streams directly from the relevant app on their own device, delivering high-fidelity audio and video.

Movies and TV shows can be streamed in sync while connecting over FaceTime with friends, offering a rich, real-time connection while watching the same content through apps like Apple TV+, MUBI, Paramount+, and SHOWTIME.

Users can bring songs, albums, and playlists right into their FaceTime call for a shared listening experience. With Apple Music, users can listen to a much-anticipated new album together or their favorite DJ mix completely in sync.

SharePlay introduces brand new ways to inspire wellness with family and friends. With the power of SharePlay, users can now work out or meditate together in Apple Fitness+, encourage one another through intervals with SmartGym, or wind down with a bedtime story together with BetterSleep.

With SharePlay, users can learn together despite physical distance. Kahoot! makes it possible to face off live in educational quizzes, Explain Everything allows users to chat over FaceTime while collaborating on a whiteboard, and Night Sky gives users a way to identify stars, planets, constellations, and satellites together.

SharePlay will keep the experience in sync for everyone on the FaceTime call. Photo Credits: Apple

Many developers have introduced entirely new ways to enjoy content in their app. For example, TikTok has added a way for users to watch a unique collection of videos together. Heads Up! fans can now play together even when they’re not in the same location. Cameo gives users a way to enjoy their friends’ reactions to a celebrity message when they see it for the first time. Popshop Live makes it possible to view shows and shop together. And with Apollo for Reddit, users in a SharePlay session can easily browse their favorite subreddits in sync.

Users can show off photos from a recent adventure, browse the web together while collaborating on a project, or teach a friend a skill while answering their questions right in the moment thanks to the screen sharing feature.