Amazon is to branch out into hair technology through the opening of a UK salon.
Amazon Salon, which is to be situated in London’s Spitalfields, will be offering traditional services including basic cut and blow dries to both adults and children when it opens to the public in the next few weeks.
Amazon is best known for its massive online delivery operation and TV streaming services. However, the company said it would also be at the forefront of trials for the latest industry developments from augmented reality (AR) hair consultations to point-and-learn technology. There are no plans yet to expand the operation or even open abroad.
Haircare services and styling will be provided by the London salon Neville Hair & Beauty run by Elena Lavagni. There are still no details on pricing.
This will include new point-and-learn technology where everyone can point at a product they are interested in on a display shelf with useful information, including brand videos, appearing on a display screen. John Boumphrey, Amazon’s UK manager commented:
“We have designed this salon for customers to come and experience some of the best technology, hair care products and stylists in the industry. We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies.”
The company said that its aim was to support the professional beauty industry and innovation through a new kind of customer experience.