Google will change online search results to give more priority to comparison sites, Reuters reports. In a blog post, Google made clear its intentions to comply with new EU technology rules that could affect some companies’ revenues.

Under the European Union’s Digital Markets Act (DMA), which the company must comply with by March 7, Google is required to treat competing services and products the same as its own when ranking them in search results.

“We will introduce dedicated units that include a group of links to comparison sites from across the web, and query shortcuts at the top of the search page to help people refine their search, including by focusing results just on comparison sites,” Google said in its blog post.

Competing comparison sites are the biggest critics of Google’s search policy. A few years ago, the company paid a €2.42 billion fine for breaking EU antitrust rules.

“For categories like hotels, we will also start testing a dedicated space for comparison sites and direct suppliers to show more detailed individual results including images, star ratings and more. These changes will result in the removal of some features from the search page, such as the Google Flights unit,” it said.

In the upcoming weeks, Android users will experience various updates that facilitate seamless transitions between default search engines or browsers on their phones. Additionally, individuals utilizing Google services and products will have the option to transfer their data to a third-party application or service.

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