A new payment agreement with Paycell, the fintech subsidiary of Turkey’stelecom operator, Turkcell (NYSE: TKC), announced HepsiPay, the digital open wallet of leading Turkish e-commerce platform Hepsiburada . Consumers will have the opportunity  to shop easily on the Hepsiburada platform without the need for a bank card by using the new direct carrier billing capability on HepsiPay Wallet. HepsiPay General Manager Ozan Bayulgen said:

“This new and innovative payments feature on the Hepsiburada platform will help us to expand our total addressable market, and provide another way for Turkey’s significant unbanked population to access the benefits of the digital and ecommerce revolution.

Customers will be able to quickly and easily transfer money to their HepsiPay Wallet, with the final top up amount reflected on their next Turkcell bill.

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Special Projects Editor