Christmas is almost here, knocking on our doors, making this time of the year really special and significant. This is the time when kindness and humility are leading the cold winter days, and many people are opening their hearts for those who need some help the most. Many companies and organisations all around the world are now setting charity events on foot in order to help those who need to feel the Christmas’s spirit, in spite of the hard times.
Now Nvidia is one of those companies. Although there was a controversy over the tech giant when purchasing the UK chip firm ARM last year, it appears that Jensen Huang and his team are raising money while showcasing its own technology in one of the biggest games around.
A recent record says that Nvidia has introduced a Minecraft festive winter wonderland event which shows off the company’s own ray-tracing capabilities. The new winter map, which was created by prolific creator Ushio Tokura, also known as Dr Bond, is set in three snow globes. Those globes are featuring all the stuff that many people associate with this time of the year. Not only that but players will be able to meet a blocky Santa who comes with some presents which are actually quests. The main aim of the event is to raise money for London’s Great Ormond Street children’s hospital.
Gaming industry changed really fast. If some years ago games were some kind of “tool” which helped people relax from their hard day, or captivated people’s attention and curiosity, now games mean much more for people and the world. Now fundraising and video games are inextricably linked together.
This year a UK gaming charity raised approximately $85,000 for different kinds of important causes across the country. Also, the Games Done Quick events have also helped by raising millions over the past years for all kinds of worthy causes. Now, the Minecraft event is taking place via Nvidia and it is open to offerings from anyone, with a donation page now live on Tiltify.
Coupled with the charitable event, Nvidia is also focused on launching a series of hardware products in the next year. For example the RTX 3090 Ti, which is about to be rolled out in January. However, let’s keep in mind that the pairing between Nvidia and Microsoft is not only for showing the RTX tech off, but mostly for supporting London’s children’s hospital.