Snap has released a new chatbot for Snapchat called “My AI” that is powered by OpenAI’s ChatGPT and helps generate text messages to reply to trivial replies, suggest recipe ideas and plan trips, Digiday reports.
Despite the capabilities provided by the new service, the company warned users that the new chatbot may make mistakes.
A post on Snap’s blog informs and further appeals users not to share secrets with My AI, and not to rely on it for advice.
According to Snap, there are currently 2.5 million users paying for early access to features like My AI, which will also help provide feedback as the company builds out its artificial intelligence capabilities.
Although marketers have praised Snap for the early introduction of a new AI-generated feature, there still don’t seem to be any clear applications that brands would want to use – at least for now.
The news comes just days after Meta provided a glimpse into how it thinks about generative artificial intelligence.
Last week, the social giant announced its latest large language model, called LLaMA, which stands for Large Language Model Meta AI. It’s also smaller than some others. For example, OpenAI’s GPT-3 has 175 billion parameters, but Meta’s LLaMA includes models ranging in size from 7 billion to 65 billion.
In Meta’s blog post and on LLaMA, the company also acknowledges that there is still work to be done in exploring and addressing the risks of bias, toxic comments and wrong answers.
By allowing limited access to its large language model, Meta is making it “a bit more of a controlled substance than a street drug,” according to Steve Susi, director of brand communication at the brand strategy firm Siegel+Gale.