Hightouch today announced the release of Customer Studio, a set of purpose-built, marketer-centric features that allow users to explore, manage and activate customer data directly from cloud data stores to over 140 marketing and business applications.
Previously, valuable customer data was stored in data warehouses in the cloud, but it was only accessible to technical users who could model and query that data using SQL.
“Customer Studio gives our marketing teams the tools they need to activate customer data, enabling them to personalize marketing campaigns, optimize ad performance, and drive experimentation across our digital properties,”
said Ben Tengelson, VP of Data Science at IntelyCare.
With Customer Studio, any user – regardless of their technical skills – can explore and take action on customer data. That’s why modern growth and marketing teams, Ramp and the NBA rely on Customer Studio to create downstream audiences and implement data-driven marketing strategies quickly and effectively.
Unlike traditional Customer Data Platforms (CDPs) that only capture a subset of customer data and require it to be stored in yet another data silo, Customer Studio enables users to activate all their data directly from cloud data warehouses like Snowflake, Databricks, BigQuery, and Redshift. This powerful new architecture, coined the “Composable CDP,” rapidly accelerates time to value, offers enhanced data security, and brings data and marketing teams closer than ever before.