Snap thinks the app could reach one billion users in the next few years and regain its former reputation.
Snap reports that it has reached a new milestone as Snapchat now has more than 750 million monthly active users. The company also noted recently that 375 million users log into the app every day.
While that’s a far cry from Facebook’s 2.96 billion monthly and 2 billion daily active users, Snapchat’s audience numbers are trending upward. During an investor day event, Snap said it sees “a path for Snapchat to reach over 1 billion people in the next two to three years,” Engadget wrote on the topic.
Breaking those numbers down a bit further, the majority of Snapchat’s audience is outside of North America, where it currently has more than 150 million monthly active users.
Snap CEO Evan Spiegel said the app reaches more than three-quarters of people between the ages of 13 and 34 in over 20 countries, and users post over 5 billion photos every day. Meanwhile, subscription service Snapchat+ has more than 2.5 million members just over seven months after its launch. More than 300 million people also use Snap’s card every month.
These are much-needed signs of positivity for Snap after a tough 2022. The company’s stock plunged more than 80% between late 2021 and the middle of last year, when it laid off about 1,300 employees. It also dropped its Pixy selfie drone after four months.