On Friday Bitso announced a three-year sponsorship agreement with the Brazilian soccer team São Paulo Futebol Clube (SPFC).

The sponsorship will begin this month. Bitso’s logo will appear on São Paulo’s official jersey. Bitso’s VP of Marketing José Molina told CoinDesk, part of the Brazilian club’s Morumbi stadium will be earmarked for a special area named after the crypto exchange.

Molina added Bitso and São Paulo plan to enable payment by cryptocurrency for tickets and merchandise in six months.

Bitso raised $250 million in a Series C at a $2.2 billion valuation In May 2021. That makes it the first crypto unicorn (having value exceeding $1 billion) in Latin America.