The company announced that Qualcomm will divide Snapdragon as a separate brand. The separation will start with its newest flagship – Snapdragon 8-series platform. In a blog post, the Qualcomm CMO, Don McGuire said:

“We’ve separated the Qualcomm and Snapdragon brands. Going forward, Snapdragon will be a standalone product brand with specific ties to the Qualcomm brand where appropriate.”

A host of changes were announced by Qualcomm. Not only that but they even gave details when talking about the future of the Snapdragon brand of chips for mobile devices. McGuire said:

“As we look to the future and anticipate continued growth across platforms, features and experiences, it’s time to reflect on the bold steps taken to grow Snapdragon into a leading cross-category technology brand and prepare for what’s next. As our audience grows and affinity builds, Snapdragon will be at the heart of more devices than ever before, inspiring new fans around the world.”

There are even some new representative colours for Snapdragon – Midnight, Gunmetal, Snapdragon Red, and Gold.

McGuire said that the iconic “fireball” will gain new prominence and manifest itself in new visual assets and other creative executions. It will also introduce a new plain and consistent naming structure for its platforms to make it easier for the customers to discover and choose devices which are powered by Snapdragon. For now, the company will use gold across its portfolio to represent only its premium-tier products. McGuire added:

“5G has become ubiquitous across our Snapdragon Portfolio eliminating the need to call it out specifically on assets. Moving forward, with Snapdragon connected platforms, 5G will be a given.”

There are now over two billion Snapdragon device users all over the world but when it comes to the Snapdragon Insiders – there are more than 3.5 million lovers – an information that was shared by the company.

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