Spotify has revamped its app with TikTok-style discovery channels as it seeks to create a place for both creators and the platform to grow financially, Nairobi News reports.

The Stream On virtual event hosted in Los Angeles was attended by music artists, songwriters, podcasters, video content creators and writers from around the world.

During the event, Spotify CEO Daniel EC said the goal of the changes is to grow the music platform’s 500+ million monthly active users and build careers for all content creators on the platform.

“Stream On is about all the ways we are bringing Spotify to life and letting creators at all stages of their careers know that we are open for business. We focus on building the best home for them – a place where they can establish a career, thrive and grow. We’re enabling more creativity, discovery and personalization than ever before by providing the best resources, support, and interactivity.”

Daniel EK told the audience.

During the presentation, Spotify unveiled a significant redesign of its app that takes advantage of investments in personalization technology while using a similar short video channel to the one popularized by TikTok.

In Spotify’s updated mobile app, users and subscribers will have access to several new features, such as vertically scrolling “discovery” channels, a new “Smart Shuffle” mode for recommending playlists, a new auto-play feature for podcasts, and more.

Features such as Smart Shuffle will only be available to subscribers, while other new TikTok-inspired channels will be available to everyone.
The changes aim to make the user interface more vibrant and interactive.

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