.ART announced an innovation that bridges the gap between Web2 and Web3: combining ENS and DNS domains.

ENS (Ethereum Name Service) domains are familiar names for the decentralized world. They provide a way for users to map human-readable names to wallet addresses, smart contracts, NFTs, IPFS content, or any other assets on Ethereum and dozens of other networks.

Domain Name System (DNS) domains are the traditional domain names used on the Internet. They allow users to access websites and send emails using familiar names such as example.art.

With matching ENS and DNS domains on .ART, users can take advantage of the best of both worlds: a name that works on the Web2 and Web3 platforms.

For example, if you own yourname.art as a DNS domain, you can also register yourname.art as an ENS domain pointing to any digital asset in the Etherium blockchain (just like an .ETH domain). The same name can also be used as a web address in any web browser pointing to a website, and also as an email address (something the .ETH domain cannot do). This makes .ART domains future-proof and versatile.

“We are thrilled to launch this new feature that connects Web2 and Web3 with our unique .ART extension. We believe that this will open up new possibilities for artists, collectors, curators, galleries, museums and anyone who wants to express themselves creatively online or on Web3. Our vision is to make .ART domains not only a digital identity but also a digital asset that can be used in various ways on different platforms”,

said Ulvi Kasimov, Founder of .ART Domains.

.ART is also collision-proof: only the owner of a DNS .ART domain can register the matching ENS .ART domain. Similarly, if an ENS .ART domain is registered for an available DNS .ART domain, only the person who owns the ENS .ART domain can use the DNS .ART domain. This ensures that there can be no confusion or conflict between different owners of similar names.

.ART is the first domain registry to offer this innovative matching domain capability across both ENS and DNS, making .ART domains more powerful and useful than any other blockchain capable domains.