As artificial intelligence (AI) is developed, machine learning and deep learning combined with the rise of mobile commerce are now being used to improve the experience of shopping online. These advances are being deployed by e-commerce stores to better serve. The companies that use AI technology for product comparison, chatbots, inventory management, make online shopping more efficient and hassle-free for their customers. Check out how are they doing this in the list below. 

Creating a More Efficient Sales Process

Most consumers have moved on from old sales techniques such as picking up the Yellow Pages and calling cold to old sales tactics such as A wide range of media, including TV ads and social media, strongly influence the lives of customers nowadays. In the past year, Snapchat has increasingly become a viable sales and marketing tool. The best way to tailor your solution to a consumer’s needs and create a message that reaches them is to integrate AI into your CRM. There are a number of AI systems available that enable natural language learning and voice input, such as Siri, Alexa, etc. An effective CRM system can handle customer queries and provide solutions to their problems. It may even identify further opportunities for sales teams. In some AI-powered CRM systems, you can also multitask these functions on top of others.

Personalization of Online Purchases

The use of artificial intelligence in eCommerce allows shoppers to make more informed buying decisions. By integrating AI into their systems, companies can run real-time analyses on customers and develop specialized shopping experiences that are reliable and impressive. The clients who need specific products, such as clothing, furniture, appliances, and musical instruments, even items that are difficult to find. An AI could suggest products that are suitable for a user based on their preferences. By analyzing clicks, shopping carts, purchase histories, and search queries, AI can play a huge part in predicting customer behaviour in an online environment. eCommerce brands can use all of these to provide suitable suggestions for additional purchases that are in line with the user’s own preferences.

Fighting Fake Reviews

Reviewers played an important role in helping people make purchases in the past, and still play an important role in today’s world. 90% of people regularly read online reviews, and 87% believe that they are just as trustworthy as other forms of communication. However, there is a growing sceptical element in the population. In the wake of last year’s controversies over fake content, customers have changed the way they look at the information they find online, even if it looks like it’s. It is inconceivable that the media have ever been as aggressive in their pursuit of truth as they are. A large volume of user-generated content can now be analyzed by artificial intelligence. An analytical algorithm was used to analyze 25,000 reviews of hotels that were found across the web and analyzed with machine learning. Since more real reviews than fake ones dominate, customers can see the truth because there is always more truth than fiction. The online shops can utilize this engine so that they can draw on the public opinion already expressed on the web, rather than inviting fake reviews.


You may need to wait a long time to get answers to your queries as a customer. Artificial intelligence can assist with this task by using algorithms to train machines to act as chatbots that provide assistance to customers. It is possible to use a machine to answer FAQs, take orders, and track them. Natural language processing (NLP) is used to teach chatbots to imitate the conversational styles of customer service representatives. With advanced chatbots, you no longer need to provide specific formatted inputs. It is possible for them to answer complex questions that require Artificial intelligence will give the appearance of a customer representative when, in fact, they are simply another form. In the event that you give a bad rating for the response, the bot will identify the mistake it made and correct it the next time

Visual Search

Clients are able to find products faster with AI technology, which is one of the biggest openings for eCommerce. A chatbot can be developed to assist, or there is the possibility of building a more semantic text search, but the most promising application of visual search is It is beneficial to all parties. A business can drastically shorten the customer journey culminating in the checkout process by allowing customers to immediately find what they want.

Inventory Management and Sales Forecasting

A store’s inventory management can lead to many headaches and even to the downfall of the company. US companies admit they don’t track their inventory in 46% of cases, but they are tied up with more than $1 trillion of capital in other types of A surplus of stock is a loss for your company. A low stock level means that you might lose the kind of seesaw that everyone who operates an eCommerce business has grappled with has had to contend Stock management can snatch the rug from under your feet, regardless of whether you have overstock or an understock. Using manual methods will make it hard or impossible to predict sales accurately. In the end, we have difficulty funding our operations. By incorporating AI into your forecasting process, you become more precise in anticipating future demands. Having this information allows you to manage your supply chain more effectively and learn more about your customers. The result is that shrinkage is reduced, and you receive time and money savings.

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Nikoleta Yanakieva Editor at DevStyleR International