Ultrahuman, a Bengaluru-based health-tech startup that produces smart rings, is attempting to revive its U.S. operations and compete with Oura, which has further strengthened its dominance over the market. This move comes after securing clearance for Ring Pro, the new smart ring, from U.S. Customs and Border Protection.

The Ring Pro is central to Ultrahuman’s comeback strategy, featuring a redesigned unibody metal structure that helped the startup secure U.S. clearance. The new device boasts improvements such as longer battery life and enhanced on-device processing, and is available for U.S. pre-orders starting at $399. Kumar said

“We believe the Ring Air is a non-infringing model, and we are fighting that in federal court in the U.S.”

The new approval follows an October ruling by the U.S. International Trade Commission in favor of Oura, that significantly restricted imports of Ultrahuman’s earlier Ring Air model.This decision resulted in as much as $50 million in lost sales, according to CEO Mohit Kumar. The U.S. continues to be the most vital market for smart rings, representing about 60% of the 4.4 million units sold globally in 2025.

The period of import restrictions has also caused rapid market consolidation in favor of Oura. The company capitalized on Ultrahuman’s absence, increasing its U.S. market share from 63.3% to 85%, while Ultrahuman’s share plummeted to low single digits from its peak of 24.6% in Q2 2025. The U.S. market previously accounted for up to 50% of Ultrahuman’s revenue. The company plans an immediate and aggressive rollout of the Ring Pro. According to Kumar it will take five to six months to reach full scale as it rebuilds its supply chain and distribution.

Image: Ultrahuman