Global music technology platform Orfium has acquired London-based Soundmouse. Such a deal brings together the global market leaders in digital music and broadcast rights management and reporting.
Although the financial parameters of the deal remain undisclosed for now, according to Orfium, the acquisition is designed to “solve the entertainment industry’s most complex challenges” and “revolutionize digital music and broadcast rights management”.
Rob Wells, who is CEO of Orfium and former president of Universal Music Group, notes that this deal is a landmark step for rights holders and media companies.
“Bringing Soundmouse into the Orfium family, we are moving to a place where we can serve the entire entertainment ecosystem across mainstream and digital media. By connecting creators, rights holders, and music users, we can deliver more value to stakeholders across the board.”
said Rob Wells.
Orfium’s technology has generated hundreds of millions of dollars in incremental revenue for its partners, which include the world’s leading record labels and music publishers. The company continues to build and deliver the technology needed to support the entertainment industry not only today, but well into the future.
Wells further commented that thanks to their software, which is built on advances in machine learning and artificial intelligence, it is enabling rights owners, creators and key stakeholders to realize greater value as new platforms for media consumption emerge and increase. He also shares that one of the biggest problems they face and aim to solve is making music easier to find, use, track and monetise across all channels.
Charles Hodgkinson, who is co-CEO of Soundmouse, defines this deal as bringing together the worlds of digital and TV broadcasting in an integrated way.
“Combine that with Orfium’s expertise in UGC tracking and claiming for publishers, labels and production music companies and we bring the worlds of digital and broadcast together in an integrated way. There is a huge amount of synergy between our companies which will allow us to deliver even more benefits to creators, rights holders, broadcasters and collecting societies with cutting edge technology and industry expertise”
said Charles Hodgkinson, Soundmouse Co-CEO.
Orfium was founded in 2015 in Los Angeles by Drew Delis and Chris Mohoney, with the goal of bringing cutting edge technology to the music rights management space. Rob Wells joined the business in 2017, helping transform the company into a trusted partner for record labels, music publishers, production music companies, and collecting societies.
Soundmouse has set the global standard for cue sheet and music reporting around the world, connecting all stakeholders in the reporting process including broadcasters, producers, collecting societies, distributors, programme makers and music creators themselves.