Elon Musk made an April Fool’s joke, announcing at X that he is the new Chief Diversity, Equity and Inclusion Officer at The Walt Disney Company.

Known globally for its strong influence on the media and entertainment industry, Walt Disney, and more specifically CEO Bob Iger, recently took Musk’s criticism of the company’s content and approach to diversity, equality and inclusion (DEI).

Musk ironically shared his excitement over his “new role” in a post yesterday, on the occasion of International Joke Day.

Excited to join @Disney as their Chief DEI Officer.

Can’t wait to work with Bob Iger & Kathleen Kennedy to make their content MORE woke!

Even the linguini.

— Elon Musk (@elonmusk) April 1, 2024

“Excited to join @Disney as their Chief DEI Officer. Can’t wait to work with Bob Iger & Kathleen Kennedy to make their content MORE woke! Even the linguini”, wrote Musk in X.

In less than a day, the tweet garnered hundreds of thousands of likes and comments.