Apple is tailoring its use of Google’s Gemini AI model to fit its own ecosystem, including behind-the-scenes customizations and brand presentation.

According to a report by 9to5Mac, Apple’s partnership with Google — first announced earlier this week — allows Apple to independently fine-tune the Gemini large language model so it responds in ways tailored to Apple’s products and branding, particularly in the upcoming Siri upgrade. The report also notes that Apple will avoid using Google or “Gemini” branding prominently within its Siri interface, even though Gemini is the underlying AI technology powering Apple Intelligence features that will run on Apple devices and its Private Cloud Compute infrastructure. This move indicates Apple’s attempt to balance leveraging cutting-edge AI with maintaining its distinctive product identity and privacy commitments.

Material by Iva Abadjievа