Instagram is about to make some changes in order to improve its users’ experience. It is generally accepted that there are so many spam accounts and fake profiles that it is really hard to limit them. Instagram, however, might have a solution for this problem, which is requiring users to take a video selfie in order to verify their identity.

Matt Navara, a social media consultant, spotted that Instagram has already started using video selfie identity verification. As we all know, Facebook, recently re-named as Meta, is Instagram’s owner which now promises that those video selfies will never be visible on the platform and they will be deleted in about 30 days. Biometric data will not be used by the company’s new face recognition technology. What about all the newly arrived users? Well, they will be asked to shoot a short video selfie which will be used only by the company’s AI algorithms and that’s only for proving that you are a real person.

A while ago Instagram started working on the new feature. In August last year, this security check was rolled out but it turned out to have some technical issues which are obviously solved now because the feature is broadly available.

We need to specify that right now the video selfie recognition is acquirable only for newly created accounts. For all existing profiles, this feature is not pinpointed yet.

Some dating applications such as Bumble or Tinder have used a photo verification system that requires users to upload selfies but from a different angle. Instagram’s video selfie verification, however, appears to be more reliable and it won’t be easy to rib for all the scammers out there.