Loqate launched the new China Premium Data Set. It is premise-level address data for mainland China. Matthew Furneaux, Director of Location Intelligence at Loqate, said:

“Being able to reach Chinese consumers online has never been more important, as wealthy Chinese consumers travel less and spend more on their home turf, according to research from consultancy firm Bain. This will have a profound impact on the luxury retail sector, for example, with China set to become the world’s biggest luxury market by 2025.

Loqate’s China Premium Data Set is integrated into Loqate’s existing solutions, Capture and Verify, ensuring Loqate can now provide scalable address data capture, verification and enrichment solutions to businesses looking to reach the Chinese consumer. With more accurate address data on Chinese consumers, businesses will now be able to:

• Reduce failed deliveries: Verifying addresses up-front can save businesses wasted costs in failed delivery attempts and chargebacks. Loqate customers have reduced failed delivery rates by up to 70%;
• Enhance the customer experience: Loqate’s Address Capture will auto-populate any Chinese address fields in three keystrokes or less, reducing data entry time by more than 78% and errors by 20%;
• Meet regional compliance requirements: Improved address-level data can help companies better verify shoppers, while also helping ensure Know Your Customer (KYC), anti-fraud regulations and address data quality requirements in region are me;