Content creators can pick up the GeForce RTX 4080 GPU, which is now available from embedded card vendors including ASUS, Colorful, Gainward, Galaxy, GIGABYTE, INNO3D, MSI, Palit, PNY and ZOTAC, as well as system integrators worldwide.

The new GeForce RTX 4080 GPU brings a massive boost in performance of up to 1.6x compared to the GeForce RTX 3080 Ti GPU, thanks to third-generation RT Cores, fourth-generation Tensor Cores, eighth-generation dual AV1 encoders and 16GB memory – plenty to edit up to 12K RAW video files or large 3D scenes.

3D artists can work with accurate and realistic lighting, physics and materials while creating 3D scenes — all in real time, without proxies. DLSS 3, available in the NVIDIA Omniverse beta, uses RTX Tensor Cores and the new Optical Flow Accelerator to generate additional frames and dramatically increase frames per second (FPS). This improves smoothness in the viewport. Unity and Unreal Engine 5 will soon release updated versions with DLSS 3.

Video and live streaming creative workflows are also accelerated by the new AV1 encoder, with 40% increased encoding efficiency, unlocking higher resolutions and crisper image quality.  The new dual encoders capture up to 8K resolution at 60 FPS in real time via GeForce Experience and OBS Studio, and cut video export times nearly in half.

State-of-the-art AI technology – including AI image generators and new editing tools in DaVinci Resolve and Adobe apps like Photoshop and Premiere Pro – is taking creators to the next level. It allows them to brainstorm concepts quickly, helps them easily apply advanced effects, and removes their tedious, repetitive tasks.