Ferrari signed a multi-year deal with Swiss expertise agency Velas Community to create digital content material for its users.

Beginning the subsequent season, Velas Community, a supplier of digital services and products, will transform into a companion of Ferrari’s System 1 racing crew. Ferrari mentioned in an announcement:

“As well as, Velas shall be Title Sponsor of the Ferrari Esports Collection, the web mono-brand collection of the Prancing Horse, and of the Esports crew that may compete within the F1 Esports Collection, the official digital championship competed in by all groups collaborating within the FIA System 1 World Championship.”

This partnership for Ferrari aims to benefit from Ferrari’s prominence in global motorsport and a uniquely engaged fan base. As a result, fans will benefit from Velas technology, opening up a whole new dimension for the sport and the company.

Velas is founded in 2019 and has developed an ecosystem of services and products, aiming to merge the qualities of both centralized and decentralized solutions. The company’s mission is to create and integrate world-changing technology products and services to improve people’s lives all over the globe.

The Velas DPoS, carbon-neutral blockchain network is a concept where network users vote and elect delegates to validate the next block which means a cleaner infrastructure for the crypto community and lower energy consumption.

Farhad Shagulyamov, CEO and Co-Founder of Velas, noted:

“Having built a next-generation blockchain that emphasizes both sustainability and performance, it was natural to partner with another icon of excellence, which is Ferrari. Velas has introduced an innovative variety of pioneering technology into the blockchain and associated products, which will now be showcased at the pinnacle of motorsport.”

Alex Alexandrov, Chairman, and Founder of Velas, also said:

“We are delighted to be embarking on this incredible adventure together with Ferrari and taking people with us on a journey that they will never forget in this new era of Formula 1. There is a very bright future ahead, for the unique partnership between Velas and Ferrari, as well as for the sport as a whole. We look forward to seeing you out on the track!”

Mattia Binotto, General Manager and Team Principal, Scuderia Ferrari, commented:

“We are pleased to start this collaboration with Velas Network AG, a company that makes innovation and performance the hallmark of technologically advanced products and services: these are all values that unite us and that led us to choose Velas as one of our Premium Partner.”

Velas is a number one supplier of blockchain expertise and non-fungible tokens (NFTs), cryptographic possessions saved on a blockchain that has an identification code that makes them distinctive and has gained recognition as an approach to promote digital artwork.