Salesforce said it is expanding its customer services to include loyalty program management with NFT.

According to Salesforce’s website, the suite of products that make up Salesforce Web3 will help companies build, manage and integrate NFT into their businesses. The new platform will also include support for Web3 technologies through the Customer360 customer service product.

Additionally, Salesforce Web3 is releasing Web3 Connect, an API integration that provides insight into the customer experience across Web2 and Web3 as they take advantage of these new technologies. Salesforce is also releasing NFT Management, a platform that allows companies to create and monitor the success of their NFT and blockchain data collections through the Salesforce interface.

“Salesforce Web3 enhances our NFT collections to help us connect with customers and bring our Web2 and Web3 systems together,”

said Sven Gerjets, executive vice president and chief technology officer at Mattel, in a blog post.

Salesforce says it began testing Web3 technologies last year and successfully executed 275,000 transactions while in its beta phase. Companies such as whiskey manufacturer Crown Royal, toy distributor Mattel and fashion company Scotch and Soda all tested Salesforce’s technology with their own Web3 technologies.