Peacock has now discontinued the free tier of its standalone service.

Comcast subscribers are about to lose a great privilege: free access to Peacock streaming. Since it launched in April 2020, the ad-supported version of Peacock Premium has been provided free to Xfinity TV and broadband customers.

As of April 3, it will no longer be offered to new subscribers, and as of June 26, existing customers will no longer receive it, NBCUniversal confirmed to Variety. Engadget wrote this on the subject.

The news was first noted on Reddit via screenshots, which posted more details.

“Customers will be presented with details of the discounted offer within the Peacock app. Stay tuned for offer details and more information.”

, reads an internal message.

NBCU has also sent messages to customers that they will be able to purchase Peacock Premium at a discounted price, which has not yet been determined.

The company’s plan has always been to phase out free access to Peacock for Comcast customers, a spokesperson told Variety.

By next year, the company aims to reach 100,000 hours of programming, spread among original series, licensed TV, movies, live sports and more. The most famous original hit is currently Rian Johnson’s “Poker Face,” and it also airs popular classic TV programs like “The Office.”