Asana, a work management platform, has just launched Asana Flow, a suite of offerings organizations used to build, run, and improve workflows.

Asana Flow includes intelligent Home interface that boost productivity, enhancements to Workflow Builder, an expanded developer toolkit featuring new integrations with Miro, Jotform, and improved reporting processes. Workflow Builder, the new Asana Home interface, and both Miro and Jotform integrations are already available on the platform. Customers will get the expanded developer toolkit  later this year.

According to the Asana’s Anatomy of Work Index, workers on average switch between 10 apps 25 times per day. This result on disconnected communications and inefficiency. The report also found that employees believed they could save an average of 5.4 hours a week if processes were improved. Managers also noted they could save up to 6.3 hours.

Alex Hood, chief product officer at Asana, commented that the complaint he hears most is that tasks often fall through the cracks because people are so busy switching back and forth between email and platforms. Moreover, Asana Flow also aims to improve employees’ sense of purpose. Hood also explains:

“Asana helps you understand how your work connects up to something greater and that gives you a sense of importance about your work. By connecting workflows across your teams, you can now understand how urgent bits of your work are as well.”

Wayne Kurtzman, IDC research director for social and collaboration, noted that Asana is continuing to leverage its Work Graph data structure to deliver new features.

“Asana Flow makes it more visual and approachable to plan, automate and report about work. Flow supports people wherever they work from, but it also makes planning and measuring work outcomes more friendly, which is a big plus.”

The addition of Template Library enables the sharing of important workflows and provides access to a selection of practices inspired by companies such as AppLovin, ClassPass, Discovery and Stride.

Hood also said that with the help of JotForm and Miro integrations, Asana wants to make it easier for applications to show up as part of the Asana experience.

“Instead of feeling like you’ve got to alt-tab over to a different application that’s just sharing data, when we say flow, we’re not just talking about workflow, we’re talking about the data flow that supports it as well.”

The re-designed Asana Home now functions as an intelligent dashboard. Widgets accessible within the dashboard include:

  • My Priorities which allows users to quickly spot delays and focus on priority projects.
  • People assign a task to users, with sending a message and view shared work with collaborators in one click.
  • Projects highlights how work in key projects matches company goals.
  • Private Notepad help us write notes, link tasks and track quick ideas without leaving Asana.

Universal Reporting can now be used to measure and optimize workflow performance over time by analyzing how long a task takes to complete and by identifying bottlenecks.

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Nikoleta Yanakieva Editor at DevStyleR International
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