Pepsi announced the foray into the innovative and evolving world of non-fungible tokens (NFTs) with the Pepsi Mic Drop genesis NFT collection. Pepsi is creating 1,893 (to mark the year Pepsi was born) generative-style NFTs that will go live on the Ethereum blockchain tomorrow, Friday, December 10.

The generative traits of the Pepsi Mic Drop genesis NFT collection are generated randomly by an algorithm. The Pepsi Mic Drop NFTs will be grounded in variations of a microphone visual and inspired by Pepsi flavors. The Pepsi Mic Drop NFT collection was designed by and created with VaynerNFT. Todd Kaplan, Vice President – Marketing, Pepsi said:

“Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions.”

Pepsi is implementing a carbon offset program for the launch of the Pepsi Mic Drop NFT to ensure a net carbon footprint of zero.