Nvidia Corp and MediaTek Inc will collaborate on technologies to power advanced infotainment systems for cars that can stream video or games or interact with drivers using artificial intelligence.
MediaTek will integrate an Nvidia graphics processing chip and Nvidia software into the system-on-chips it supplies to automakers for infotainment displays.
The companies said MediaTek systems that use Nvidia’s software will be compatible with automated control systems based on Nvidia’s technology. Dashboard displays will show what’s going on around the car, and cameras will monitor the driver of the vehicle.
In-vehicle displays and entertainment systems are becoming more complex as automakers add features such as gaming, artificial intelligence for voice-activated features, driver monitoring systems and displays related to automated driving.
The partnership with MediaTek gives Nvidia wider access to the $12 billion market for infotainment system-on-chips, the companies said.
“There are a lot of segments they are addressing that Nvidia has not addressed,”
said Danny Shapiro, Nvidia’s vice president, automotive.
Nvidia has focused on premium automotive brands such as Mercedes-Benz and Jaguar Land Rover. MediaTek, which has its base in the Android smartphone chip sector, sells its Dimensity Auto technology to lower-priced, mass market vehicle lines, and has strengths in mobile connectivity and Android systems.
The companies did not identify future automotive customers.