Lydia will add trading to its financial app later this year. The company is partnering with Bitpanda for this feature, which has started as a crypto trading company. As a result, Lydia users will be able to buy, hold and sell American and European shares, precious metals, cryptocurrencies and ETFs (Exchange-traded fund). Lydia’s co-founder and CEO Cyril Chiche told Techcrunch:
“If you want to buy assets right now, it’s too complicated. Even just accessing those markets is complicated. It takes you several days to register and verify your account. After that, you have to send money. And then, there are minimum amounts.”
Lydia and Bitpanda offer fractional shares in French, European and American companies.The clients can buy precious metals, such as gold, platinum, silver and palladium. They can also invest in bitcoin, Ethereum and dozens of other crypto assets.