U.S. company and chipmaker Nvidia Corp said it will enhance one of its mid-range chips for gamers with more artificial intelligence features to improve graphics, underscoring the importance of gaming to the company despite slowing revenue in that segment.
The new RTX 4070 chip, which Nvidia will start shipping today, will cost $599, putting it near the middle of the company’s lineup of graphics processing units (GPUs) priced as high as $1,600.
The RTX 3060 is the fourth most popular gaming chip on the market, according to data from a March survey by gaming distribution platform Steam.
Although Nvidia’s data center chips for training artificial intelligence systems, such as ChatGPT, have boosted the company’s revenue growth in recent years, the company still gets about a third of its $26.9 billion in fiscal 2023 revenue from gaming chips, even though gaming revenue is down 27%, hit by a general decline in the PC market.
Nvidia chips help PC video games render images on high-resolution screens faster to make games look more realistic. The 4070 chips will be the cheapest chips available that use Nvidia’s latest artificial intelligence technology for this purpose.