Backed by Canvas and Bek Ventures, the Meta alum–founded startup uses AI to boost call conversions and revenue for HVAC, plumbing, and other service companies.

Lace AI, a startup using artificial intelligence to supercharge customer service for home service companies, has raised $19 million in total funding, according to company’s website referring a TechCrunch article. The Mountain View-based company disclosed a previously unannounced $5 million pre-seed round led by Canvas Ventures, and a new $14 million seed round led by Bek Ventures. Other investors include Horizon VC, Launchub, Snowflake co-founder Marcin Zukowski, and Vivino’s Heini Zachariassen.

Founded in early 2022, Lace is the brainchild of Boris Valkov, a former AI engineer at Meta who helped develop PyTorch. Drawing from his early experiences in his family’s grocery store and later engineering roles at VMware and Meta, Valkov teamed up with Stan Stoyanov to launch a platform that blends AI with customer service.

Lace’s software analyzes 100% of incoming customer calls for home services companies—like HVAC, plumbing, and roofing—to detect missed sales opportunities and improve booking rates. The company says some clients have reported double-digit revenue growth and claims a 1,000% increase in annual recurring revenue (ARR) in 2024, after beginning sales at the end of 2023.

Currently working with over 100 businesses, including A1 Garage Door Service and Sage Home, Lace operates on a SaaS model, charging per agent. With 20 employees today, the company plans to triple its headcount using the new capital.

Bek Ventures’ managing partner Mehmet Atici told TechCrunch the firm was drawn to Lace’s strong team and its focus on applying AI to traditionally underserved industries—an approach he believes represents a major opportunity.

Photo: Lace AI